Building a successful home inspector business and finding new home inspection clients is not easy. Marketing and business development take time. It takes time and hard work to get your name in front of new clients, hoping that they will give you the call (or recommend you) when an opportunity comes up.
Active vs Passive Marketing Strategies to find home inspection clients
Your success will depend on implementing both active and passive strategies. Active strategies are those strategies that required you to actively spend time marketing your business. These include visiting real estate professionals, attending networking events and handing out marketing material.
Passive strategies are those strategies you can put into place, and then have them work while you do something else. Passive strategies include recommendations from real estate professionals, and listings in a local directory. One well-known passive strategy recommended by many of the professional associations is being included in their online directory.
The value of online directories to home inspection clients
Online directories help clients looking for home inspectors to find them online. Once listed, the inspector can continue with other tasks while the directory does the work, 24/7, 365 days of the year. A number of associations justify their steep yearly fee by stating that one call from a client due to your inclusion in their directory will cover your yearly dues and then some. Unfortunately directories are only valuable if clients can find the directory online. For example, a directory that only shows up on page 3 of search engine results will not be nearly as valuable for inspectors as a directory that is actively being optimized for search engines. The true value of a directory will depend on how easy it is for clients to find it, and it can be measured by the number of clients calling your office based on your directory listing.
Let new home inspection clients find you through our new directory
We have created a new directory for home inspectors. You can list your business, by State, in this directory free of charge. Take a minute to submit your information. Once your entry is approved, clients will be able to find you through your listing for a full year without you having to do anything else.
To sign up, please follow this link to our directory. Please note that inclusion in our directory automatically includes you on our mailing list. This is to allow us to communicate with you regarding the directory and any developments on the site. We will not sell your information to any 3rd parties. Please feel free to contact us with any questions about this free service.